The shoe brand, Shoe The Bear, are located in the pulsating environment around the creative brotherhood of LYNfabrikken in Aarhus, Denmark. Ever since the early beginning in 2007 the brand has experienced a fast growth rate and a high media exposure Shoe The Bear is now sold in fashion and shoe boutiques in more than 15 countries worldwide and is a brand that with a humoristic edge, addresses both the cool kids and the cool cats.